Family Movie Essay

Mrs. Doubtfire is a movie about something that almost every American family faces, divorce. The film stars Sally Field and Robin Williams as parents with conflicting parenting styles and beliefs, who end up divorcing with a bloody battle for the children’s custody. The children are thrown into this mess and the movie showcases how each of them deal with the divorce. Lydia is the rebellious preteen who doesn’t understand why the family dynamic has to change. Chris, the younger brother is the athletic member of the family. Natalie is the small wide eyed child who is still trying to comprehend why daddy doesn’t live at home anymore. The theme of the movie centers around many parenting and family questions such as: How does one properly raise children? Is there really one single parenting style that works? Is it really possible for divorcing parents to set aside their differences for the sake of the children? It is a glimpse into how differently a father would raise his children if given a chance to do so without interference or boundaries. It reminds us that once parents learn to listen to each other instead of fighting with each other during divorce proceedings they will finally come around to doing what is best for their children. The movie introduces the viewers to the changing dynamic of the American family. Mothers are no longer stay at home moms who simply tend to children and cook meals. These days women like Miranda Hillard (Sally Field) are career driven heads of industries. It is also not uncommon these days to find a stay at home dad like Daniel Hillard (Robin Williams). The problem with this situation is that even though mothers bring home the bacon, they are still expected to come home and perform their wifely and motherly duties. Something that society has not once, throughout the history or marriages expected from the husband and father. Such a situation indeed takes its toll on any marriage and weakens the foundation of the family For fathers who are forced to stay home to care for the children, such a move is taken as an insult to their manhood and makes him feel dominated in the process. Let’s face it, men still find it insulting to take orders from a woman, even if that woman happens to be his wife or the mother of his children. In such a situation, the man will rebel the only way he knows how. By playing the good cop, bad cop game with the children. As you watch the  movie you are exposed to two highly different parenting styles. The mother’s rigid parenting style that is meant to instill discipline in the children and the laid back relationship between the father and the three children. Not to say that one style is better than the other but the truth is that, when children are in the middle of their parent’s divorce, they definitely need structure and balance to keep them focused and centered on their own lives and their attention deviated from the chaos brought on by divorce. In such situations, it would help if the parents could agree on how the children will be cared for and what their day to day routine will consist of. Once Mrs. Doubtfire is introduced to the family unit everyone seems to take something away from the experience. The children especially, they are able to convey their feelings and emotions to her as well as the father who is hiding in t he old woman’s costume. The mother, Hillary, also confides in Mrs. Doubtfire about her divorce and how she felt about her ex-husband. This type of communication was healthy for all members of the family including the father even though he was not really being himself. Once the movie hits the turning point and the cat is out of the bag sort of speaks, the children as well as Hillary are very sad to have lost their nanny. As she has become part of the family in just a short amount of time. They mourn the loss of here as if she actually died. But when they find out that Mrs. Doubtfire was there father the children become ecstatic and are overjoyed to see him. The mother is reluctant to communicate with the father after the great lengths he went through to see his children and also after what she had confided in Mrs. Doubtfire who she just found out was her ex-husband. But in the end the divorce worked out for the best and everybody grew as a result of the ensuing changes that they faced. The father was able to get a job and also was able to set up visitation services to see his children and the mother was able to find new love in a new man. This movie is just one of the pioneers in witnessing divorce and the many tolls it can take not only on the couple but the children and also their friends and family. With a little bit of comedy they were able to keep the audience entertained but also tell their story of divorce and how each person was able to deal with the issue.

M3.04 Achieving Objectives Through Time Management

Andrew Wilson. Level 3 Award in First Line Management. M3. 04. Achieving Objectives through Time Management. Set SMART Objectives. Results can be achieved by setting objectives, either for yourself or your team. Objectives also provide structure in the workplace, if people know what to aim for; it will be easier for them to hit the target. Objectives set should be SMART, see below, S – Specific, M – Measurable, A – Achievable, R – Realistic / Relevant, T – Time bound, Objective1 – Relief Team Leader to close all completed work orders on the backlog list. Measurable by the reduction in the amount of completed work orders on the backlog list. Easily achievable, given the time to carry out the task. Relevant because all completed work orders closed, will be added to the Plant Asset Records, providing maintenance history for items of plant. Task to be carried out for the first 2 hours of every working day. Objective 2 – Housekeeping tours to be carried out in Plant areas. Measurable by the reduction of scrap/waste in Plant areas and the completion of the spreadsheet on the computer. Easily achievable, given the time to carry out the task. Relevant because areas of Plant are becoming untidy. Task to be carried out on the first Thursday of every month, to involve the whole of the Maintenance Team. Objective 3 – Plan a package of maintenance work on No4 Distiller. Measurable by the completion of various maintenance tasks . Achievable given time and resources. Relevant because production levels will increase due to the maintenance being carried out. Package of work to be completed by 5pm 17/03/2011. Objective 4 – Arrange training for maintenance team members on overhead crane operation. Measurable by the successful completion of training. Achievable because all team members have the ability to learn. Relevant because the team will be more flexible in the workplace. Training to be completed by 31/07/2011. Andrew Wilson March 2011. Plan the Achievement of SMART Objectives. Tasks can be broken down into more manageable smaller tasks, each with its own deadline. The completion of each â€Å"sub-task† to its set deadline, will inevitably lead to the achievement of the overall objective. Objective No3 on my list is a perfect example of planning requirement. The main objective is to carry out a package of maintenance work on No4 Distiller, which, when completed, will increase production rates, to be completed by 5pm on the 17th March 2011. Below is a workplace planning sheet, clearly outlining all the sub-tasks required to be completed, the times they must be completed by, resources required, results of completion of sub-tasks and constraining factors to be considered, before the main objective is achieved. Workplace Planning Sheet | |Objective/Task |Completion |Resources |Results on |What do I need to do |Constraining | | |Time | |Achievement |first |factors | | | | | | | | |Process to Isolate the |07:30 |Process Operators |Distiller made |Arrange isolation |Process unable to| |Distiller | |ready for |with Process Manager |isolate due to | | | | |maintenance | |faulty equipment | | | | |activities | | | | | | | | | | | | | | | | | |Insert isolation plate into |08:30 |4x Mechanical |Distiller made safe|Ensure scaffold is in|Scaffold Tag out | |Distiller Exit Gas main. | |Technicians |for maintenance |place and tagged & |of date | | | | |work |all parts to hand. | | | | | | | | | | | | | | | |Removal of spool to Heat |09:00 |2x Mechanical |Heat Exchanger |Request isolation |Process unable to| |Exchanger for cleaning | |Technicians |available for |with Process |isolate due to | | | | |cleaning | |faulty equipment | | | | | | | | | | | | | | | |Replacement of damaged pipe |11:00 |4x Mechanical |Damaged pipe |Request isolation |Spares not | |to VLS | |Technicians |section replaced |with Process & ensure|available | | | | | |all spares available | | | | | | | | | | | | | | | | |Replacement of damaged pipe |14:00 |2x Mechanical |Damaged pipe |Request isolation |Spares not |to VLS drain | |Technicians |section replaced |with Process & ensure|available | | | | | |all spares available | | | | | | | | | | | | | | | | |Replacement of spool to heat|15:00 | 2x Mechanical |Heat Exchanger |Ensure cleaning is |Cleaning not | |exchanger | |Technicians |available for duty |completed |completed | | | | | | | | | | | | | | | |Removal of isolation plate |16:00 |4x Mechanical |Distiller available|Check all work is |Delay in work | |into Distiller Exit Gas | |Technicians |for handback to |completed and all |completion | |main. | |process |work permits signed | | | | | | |off | | | | | | | | | | | | | | | | |Process to De- Isolate the |17:00 |Process Operators |Distiller back on |Hand back Distiller |Any delay in | |Distiller | | |work & production |to Process |prior tasks | | | | |increased | | | | | | | | | | | | | | | | | Andrew Wilson March 2011. Monitor the Objectives. The completion of sub-tasks is monitored throughout the day in order to evaluate the likelihood of achieving the main objective. The easiest way of doing this, is by visually checking the progress of each sub-task and communicating this to the relevant people. Each sub-task re quires a Permit to Work to be issued before work can commence, these Permits must be signed off by the Technician to whom the Permit was issued. Another method of monitoring progress is to check that the Permits that have been issued, have been signed off, this will indicate the time that the task was completed and whether the task was completed successfully. Regular update meetings would be held throughout the day to keep relevant people informed of progress and give insight into whether the main objective will be achieved. E-mails would also be sent out as confirmation of progress. When all outstanding Permits have been signed off as successfully completed, then the Distiller can be officially handed back to Process for de-isolation and then brought on for production. Andrew Wilson March 2011.

Analysis Essay Example | Topics and Well Written Essays - 250 words - 29

Analysis - Essay Example The amount of tourists in the country affects the amount of money vacation lodges make. An external factor influences the existence of vacation lodges in the industry. Competition among various lodges is significant, and it is an external factor. Increase in disposable income increases demand for vacation lodges in an area. The level of disposable income plays an important role in determining the number of tourists that will apply for the lodge (Glaeser, 2014). In relation to, provision of quality services is an internal factor, which is under control of the business. There are few barriers to entry of the market. It has a moderate start up cost and the main threat to the business is a similar business. Tour Operators are prominent individuals in the tourism industry due to their services. Barrier to entry to the industry is an external factor, which the company cannot control. Barriers to the entry of the market are moderate. Advertising and marketing of the enterprise are internal, which is under the supervision of the enterprise. They can play a major role in attracting customers. Competition is by virtue of loyalty of customer and provision of quality services retains customers and builds a brand name (Day, Eliason, Wallenberg & Schumpeter, 2013). Stanisavljev, S., Djordjevic, D., & Cockalo, D. (2014). Analysis of competitiveness of domestic enterprises on the global market. Singidunum Journal Of Applied Sciences, 9(1), 1-8.

Compare and contrast the influences of culture and religion in Essay

Compare and contrast the influences of culture and religion in sciences in ancient Greece and the Islamic empire - Essay Example elf is quite vast and it will probably be very difficult to cover all the points which can be made about the similarities and differences of how culture and religion affected the scientific developments of the ancient Greeks or the early Muslims. In fact even a brief retelling of their combined histories can take up many pages but I shall endeavor to cover the salient points which I came across while researching this topic. To better understand the differences and common elements it would be easier if each civilization is examined in detail on an individual basis while providing links to the other. Ancient Greece is rather difficult to pinpoint in terms of historical timelines since there is little agreement on the exact dates of the existence of this culture (Bower, 1991). The historians are in general agreement that all Greek history which came before the Roman Empire is a part of Ancient Greece. There are several periods in this society which are depicted by the art and culture as it existed in those times. Pottery samples and statues have often been of use in marking timelines for various periods of ancient Greek culture. But while the start of the Greek civilization may be questioned, its end is generally taken as the death of Alexander the Great. Amongst the many achievements of this culture are wonderful advancements made in the field of science. The made many discoveries of importance particularly in the areas of mathematics, agriculture, animal husbandry, economics and (perhaps most importantly), philosophy (Magner, 2002). Greek culture itself laid a very high value on the ability to speak to an audience and motivate them to do something or the other (Goldstein, 1995). This was the fundamental art of verbal and written rhetoric which basically had someone prove something to others. This cultural influence can be clearly seen in the way the philosophy and the mathematics of the Greek culture operates where very little abstraction is used and most of the

Celebrating new year becomes pop-cultrual celebrity Essay

Celebrating new year becomes pop-cultrual celebrity - Essay Example New Year has now become a worldwide celebration with so much anticipation and expectations put in line to mark the day (Mercer, 26). People all around the world start counting down the New Year day before the clock ticks midnight. They will count all through the last sixty seconds and cheer when the New Year begins. People will tend to hug, jump and wish their friends a â€Å"Happy and prosperous New Year and sing along various songs designed for such a day. New Year is a historical celebration that has become a pop cultural celebration in almost all nations in the world that comprises of so many memories and resolutions taking place on this material day (Mercer, 44). This paper discusses how New Year has become a pop cultural celebration in the world through wide the influence from internet and social media. Celebrations of the New Year has not started recently, the first celebration is dated back to 2000 B.C in Mesopotamia (Mercer, 48). It was marked on mid-March and was celebrated during the time of the vernal equinox. Various ancient cultures also tied a varied of other dates to the seasons. The Egyptian, Persians and Phoenicians made history by celebrating the New Year eve with the fall equinox and on the other hand the Greeks decided to celebrate it during the winter solstice. As stated before, calendars used by various countries determine when the New Year celebrations take place. In the early Roman calendar, New Year was on March date one. Their calendar had just ten months with March being the first month. The calendar was not as the same with what is used today since some month like September and December were the seventh and tenth months respectively. It was during the first celebrations of New Year in Rome that the month of January joined the calendar. The month was not in existence until 700 B.C during the rule of Numa

Early college high school for African American males Dissertation

Early college high school for African American males - Dissertation Example In 1954 the U.S. Supreme Court ruled that public schools that segregated Whites from Blacks were unconstitutional, and that schools that included different races helped to promote educational equality. Kozol (1991), however, found that even forty years later, racial segregation continued largely unchanged in various urban schools acrosst the country. The nation’s largest school districts remained 95-99% non-White, and Black students in poor families still recorded significantly lower scores on tests of academic performance than Whites in middle and high-income families (Knaus, 2007). Thus, despite the Supreme Court’s ruling and the federal government’s assistance of hundreds of millions of dollars to improve academic performance among Black students in public schools, school achievement remained unchanged (Noguera, 2008). Thus, achievement was unaffected by programs funded by the Elementary and Secondary Education Act (ESEA), Title 1 programs of the United States Department of Education, Head Start, Success for All, and Accelerated Schools. African Americans’s schools were often inadequate as compared to schools for exclusively White students (Knaus, 2007). Researchers (Bell, 2009; Ladson-Billings, 2004) who have studied and made recommendations about education among African Americans and school segregation have also described how segregated schools continue to lack academically rigorous curricula to promote cognitive growth and development that Black students require to succeed in school. Other researchers have presented the difficulties Black students have faced when transitioning from segregated public schools into an integrated environment and the subsequent performance gap that has existed since the mid-1900s (Valien, Taeuber, Glick et al., 1970). There is an increasing gender difference in graduation rates across the United States. â€Å"The difference exists across racial subgroups and is widest between African American girls and boys† (Chadwell, 2009, p.9). In the entire United States, as compared to any other group in American society, Black males are the most likely to be punished, most frequently through some form of exclusion, are labeled, categorized for special education even when there is absence of disability, and are the most liable to experience academic failure. Gender Differences in the Ways Males and Females Learn According to physician and psychologist, Leonard Sax (2007), the gender issue is relevant to classroom learning in several ways. In the United States there is increasing prevalence of boys expressing their disdain for school â€Å"saying that school is stupid and they do not like to read† (Sax, 2007, p.40). This approach is found to cut across all demographic groups, affecting both affluent white boys in the suburbs and black boys in low-income neighborhoods. Sax

Risk and Return Relationships Analysis Coursework

Risk and Return Relationships Analysis - Coursework Example It is important for the small companies to go public and grow as the best investment is in small companies that will develop to become bigger and in the process create wealth and jobs. Worldwide competitions as well as improvements in technology have brought changes in the manner in which the exchanges have been operating. In the US, the NYSE is considered as the dominant exchange regardless of the fact that it used a people extensive auction system. The NYSE faces competitive pressure from the other exchanges to automate so that it can maintain and increase its global listings as well as leadership position. The operations of the NYSE involve a major physical presence on Wall Street while NASDAQ and the rest of the ECNs conduct their trade through computer networks that exist in the entire country. As far as the real estate industry in Baghdad is concerned, there are very limited signs of foreclosure and the industry keeps getting stronger making it the kind industry that is desired by the real estate agents of the United States (Dabrowska & Hann, 2008). The people who did not flee the country are looking for homes where they will start afresh making the nation become more of a real feeling than a dreamed feeling. The people no longer develop uneasy feelings and think that their lives are in danger and thus real estate agents are doing better as a result of the reduced violence and improvement in safety. Regardless of the fact that the war continues, there is a significant number of investors who are looking for homes as far as the real estate industry is concerned. In the case of Chicago, there are exceptional opportunities for real estate investments. Being the third biggest city in the US, Chicago’s economy is stable and the costs of real estate are only a fraction o f the prices that can be found in either Los Angeles or New York which are the only

Question 30 of 30 Explain in your own words the logic of statistical Essay

Question 30 of 30 Explain in your own words the logic of statistical significance - Essay Example This means that even if it does, it happens very infrequently, thus leading the teacher to the conclusion that since the event occurs so infrequently, the child is probably lying and the most probable thing that must have happened is that the child never did the homework. The child’s explanation is statistically insignificant since the probability of occurrence of such incidents is very less, if any. â€Å"Although tests of statistical significance are widely reported in criminal justice literature, the logic underlying them is subtle and often misunderstood† (2011, p. 292). The logic here is that very unlikely events like a cat eating a child’s homework surprise teachers greatly and so the teachers tend to think of a better explanation. It is hard to depict which level of significance is significant. There has to be a sufficiently large coincidence to assume that the matter under consideration is not simply a mere

Business Organization and Management Essay Example | Topics and Well Written Essays - 1000 words

Business Organization and Management - Essay Example For a better communication, a sender receiver, medium and message, all are very essential. The message must be structured in the mind of the sender and he must choose a medium before sending it. Communication is, always has been, and always will be one of the most pre-eminent skills of management. Because of electronic communication and widely spread teams related to business settings, good communication is often more difficult. There are weaknesses in terms of telephonic communications as well as face-to-face communications. Emails and facsimiles are a fast way of communication but they are also with some problems. The management feels that they are in need of good communication skills so that they can get awareness to their staff’s problems and their views regarding the organization. The management can improve the communication process by following the recommended steps for establishing an effective communication between managers and employees. Effective communication is very significant for success and good reputation of the company. Successful communication results in developing good relationships between the employers and employees, between the consumers and the sellers. Good and effective communication helps the better co-ordination and efficient control. It results in clear understanding, good production, healthy climate within the organization, willing co-operation among the various levels of management and general good will (Butterfield, et. al 65). It always brings good dividend. Because of effective communication, the businesspersons can communicate effectively and successfully. Effective communication is a part of good communication. Effectiveness means better response, ideal co-ordination with the aims and objectives of organization and greater adaptability to change (Ellinor and Gerard 31). Communication is a tool of management that plays a key role in decision-making. The greater is the organization, the greater is the role of

IT project Essay Example | Topics and Well Written Essays - 500 words - 1

IT project - Essay Example It has to address the people or the human resource part of the system, which examines the employees of the company. Secondly, the architectural views should in corporate a process which enables the employees to have a proper social networking system. The project should be in a position to support all the required processes and contain information that supports all the processes. It is also important that the usability aspect of the system is considered depending on the working environment of the same. It should cater for al the workers without any difficulty in usage/ There should be room for changes the social networking system to suit the needs of the employees across the towns that are represented in the networking just in case need arises for the same. This can be in terms of new technological changes or advancement in technology with time. The system must be easy to use and have navigation keys that are detailed enough to be a clear guide to employees seeking various information or those in need of liasing and socializing with fellow employees. In case need arises, or employees complain that the usability aspect of the system should be enhanced, it should not be a difficulty in doing the same. A team of technocrats needs to be put in place to handle this. The first stage should present the details of the company to the users, then the second part is where the users key in their details in order to be able to access all the information and have ease in access to whatever they want. The data access interface comprises all details about networking, calendars, meetings and conferences of the workers and the management, and any other for of communication that the company plans. Finally the last interface is a store of all the data that is processed in the system with time or from time to time (Clements, 2003). In conclusion, I believe that these two architectural views can allow for the

Commencement address Essay Example for Free

Commencement address Essay Miltary intervention in a Lesser Deveoped Country as defined by this writer is a deliberate entry by an armed regime, into a country with a low standard of living, and a undeveloped work base. Fifteen years ago the United States intervened into a lesser developed country and deployed their troops into the Gulf War. Back then General Schwarkopf was a national idol and boasted to the media along with the masses, We could have traded equipment with the Iraqis and still won. The troops returned from the Gulf to a heroes welcome, but times have changed. Today, as Journalists Don M. Snider, and Gayle L. Watkins puts it, there are many indications that the result is an Army quite unlike the victor of the Gulf War battles. It is instead an Army of decreasing effectiveness, one which suffers from a weakening relationship with the American public and, of more concern, with its own members. Â   Once again quoting both journalists, The Army that won the battles of the Gulf War in 1991 was on of the most professional ever fielded by America. So what are todays unique features of New Military Professionalism? To answer this question we have to back fourteen years, and as a case study, look at Africa. To quote the Civil-Military Relations in Post-independent Africa: South African Defence Review No3, Huntington gives considerable attention to the question of how civilian supremacy over armed forces might be assured. He begins by making a conceptual distinction between what he calls objective and subjective control. In the former, the officer corps is disciplined by its own professionalism, the most important constituent involving service to the community. Â   He concludes, that the more professional an army, the less of a threat it would pose this would coincide with the ideology of such countries as the United Kingdom, Scandinavia, the USA etc. So what are the unique features of New Military Professionalism? The answer is that the government should render the military dull, and unbiased. A highly trained, and mentally conditioned soldier will carry out any order his government dictates. To once again quote the Civil-Military Relations in Post-independent Africa: South African Defence Review No 3: *Â   break up the officer corps into competing groups *Â   establish political armies and special military units *Â   infiltrate the armed services with parallel political chains of command*Â   and by indoctrination, covert surveillance and close party supervision. This representation substantiates that military regiments will remain loyal to government command. The next inquiry that one might pose, Are military regimes successful in the political arena, and what are their objectives? You dont have to be a brain surgeon to realize that in lesser developed countries military regimes with out a doubt come out on top. In most third world countries a soldiers loyalty is bought and paid for, through money, privileges, and perks. In some countries high ranking soldiers are seduced into becoming a part of elites organizations. You must keep in mind that the majority of these recruits have never ever seen the other side of life- the priviledged side. Its not surprising that these impressionable few can be manipulated into blind allegiance to the ruling class. One can only hope that one day all this talk about military intervention will be a thing of the past. Lets contemplate on this notion. Is military intervention and war in a global sense on the decline? According to Gregg Easterbrook, from The New Republic, published May 30, 2005 pp. 18-21, it is. Easterbrook says that in the past fifteen years war has been on the down side. According to his findings the media has been manipulating us with horrific scenes of bombing and bloodshed. Due largely to the fact that today we now have 24 hour cable news channels, along with the world wide internet. People today even have cameras built into their phones. In his discourse he conveys that being killed because of war is the lowest its ever been. According to the statistics, The University of Maryland studies, find the number of wars and armed conflicts worldwide peaked in 1991 at 51, which may represent the most wars happening simultaneously at any point in history. Â   This would allude to the fact that war in a universal sense is half as it was fifteen years ago. The media has been filling our heads with falsities, the truth of the matter is that the majority of the population would rather watch a car bomb going off in some third world country as apposed to watching a report on flowers at our local botanical garden. Its sad but true, its the same mindset as when youre on the freeway and theres a car wreck: everyone slows down to see if someones been killed- its in our nature. Another great statistic is that worldwide military spending is lowering as well. The Center for Defence Information, a nonpartisan Washington research organization, states: in current dollars, annual global military spending peaked in 1985, at $1. 3 trillion, and has been falling since, to slightly over $1 trillion in 2004. Â   This magnificent reality once again has not been brought to light by news reports. These news stations would have you believe that the world is on the verge of mass destruction. There are only a few nations that are still increasing their military spending, one that poses no surprise is the United States; America accounts for 44 percent of global military spending. With the U. S. reshuffling funds to put towards combating terrorist groups, and peace keeping endeavors, they will wind up spending more on guns and miitary recruits than the rest of the world combined. The exact opposite holds true for many of the poorer countries, which is great, because the less money that goes towards guns can go into feeding starving bellies. So why is war becoming an archaic ideology? The first factor comes to no suprise, without a doubt its the end of the cold war. Due to this wonderful fact, tensions in an international manner have loosened, along with U. S. and Soviet support of proxy armies in lesser developed countries. There is also evidence that international arms dealings are slowly becoming a thing of the past. This reality could possibly result in lesser developed countries wanting peace, instead of war. Unfortunately you have to take the good with the bad. In an article entitiled The Syrian Dilemma, the writer alludes to the notion that if Syria is forced to leave Lebanon there could be a chance of Civil War; another Iraq, if you will. To quote the writer, The Baathist order has lost all legitimacy, sunk as it is in the most cancerous corruption and abuse of law and human right. To sum things up, military intervention, political objectives, lesser developed countries, military professionalism, and the decline of war is a perplexed concept, in other words, its not an exact science. Even President George Bush is vague on this subject. In a 2002 speech he gave to the graduating class at the U. S. Military Academy at West Point, he summarized, We will extend the peace by encouraging free and open societies on every continent. Â   To wind things up, I guess all we can do is stick our fingers in the dike and pray. References Bush, George W. Commencement address. U. S. Military Academy. West Point, NY. June 2002 Civil-Military Relations in Post-independent Africa: South African Defence Review No3 from World Wide Web: http://www. iss. co. za/Pubs/ASR/SADR3/Baynham. html Easterbrook, Gregg (2003). The End of War? from The New Republic, May 30, 2003 pp. 18-21 Hirst, David (2005). The Syrian Dilemma. from The Nation, May 2, 2005 pp. 20-24 Snider, Don M. , Watkins, Gayle L (2002) The Future of Army Professionalism: A need For Renewal and Redefination. Journal excerpt, Vol. 30, 2000 The Center for Defence (2004) The University of Maryland (2004)

Use of non-alphabetic languages (e.g. Chinese pictogrraphs) in information system Essay Example for Free

Use of non-alphabetic languages (e.g. Chinese pictogrraphs) in information system Essay One of the problems of information flow in the network system is the language barrier especially when information exchange is between two ports with different language. Linked with this problem is the difficulty in reading the information transferred, unless the two use the same writing system. Today, the effort in universalizing the system of writing or even the language had gone not much farther that is why, even in the information system, the hindrances brought by this problem can be clearly seen. There are a lot of systems of writing around the world but they can be categorized either in at least one of these three groups namely, logographic, syllabary and alphabetic (library. thinkquest. org). The first system, the logographic uses a single symbol to represent a word. The syllabary uses a single symbol to represent a syllable, which can then be combined to form a word. These two systems are of common use to many countries in Asia such as Japan, China and Korea. The last system, the alphabetic, uses characters or letters as the smallest unit to form syllables, which then represents a single unit of sound. Of these three, the alphabetic is the easiest to learn, mainly because it has less number of characters than those of the other systems that even has over thousands of symbols (library. thinkquest. org. ), although this is not necessarily mean that alphabetic is the most effective and efficient form to be use. Having the variety of system used in day to day encounter, the said variety is brought to the electronic-based system of communication which is the information system. The current information system uses mostly the QWERTY keyboard (home. earthlink. net). This type of keyboard specializes in the use of the alphabetic languages. Since alphabetic has only about less than 50 characters including letters and numerals, a unit can be represented in just one key, making it efficient for someone to key in words using the keyboard. On the other hand, system that uses logographic and syllabary such as the Chinese pictographs and the Japanese’ Katakana and Hiragana cannot have a single representation for a character since they are using thousands of characters and putting one by one in a single key for a character is not practical and even not an idea to think of. Solving this problem, there are two most common approaches in keying in characters or input text for non-alphabetical languages developed and are incorporated in the standard QWERTY keyboard so as to assist non-alphabetical language users to make input a little effective. These two are the radical-based method and the phonetic-based method on inputs (Hamzah pp. 311-312). In the radical based method, the standard stokes for a specific language is typed and then possible characters possessing the strokes you typed are prepared for you and then you select the right character that you are supposed to input. For example, there are 11, 172 Hangul characters but those characters has only 24 fundamental or basic strokes. Thus, to type Hangul or Korean characters, we only need to use 24 keys where every key has a unique stoke. This method is now commonly used in cellular phones. On the other hand, the phonetic-based input method uses the sound property of the alphabetic system in keying in characters. See Figure 1, courtesy of Hampzah p. 311 from http://www. pacis-net. org/file/2006/1104. pdf. In the figure on the previous page, if you want to key in non-alphabetic characters, you must first think of how the word is pronounced and then use its representation in alphabetic system. The original Japanese word can be pronounced as â€Å"tegakino† and thus tegakino must be typed in the QWERTY keyboard. Because the Japanese language have complexity in pronunciation brought about by words with similar sounds (www. japan-guide. com), then typing tagekino alone will not guarantee that what you are supposed to type is the right thing, so the system will then list characters with similar pronunciation as tagekino and now you are allowed to select the right group of characters that will fit or that you are intended to type. Noticed that in these two methods, the effort of input of a single character or a word is significantly higher than the effort it takes to input an alphabetical character or a word. This hypothesis is further proven by the study made on the input of Chinese and Japanese characters. The result of the study revealed that it takes about 36% of the total time of input of a Chinese character just to pick the right character from the list, even after the system of writing of Chinese is condensed and over 2000 characters are simplified (www. omniglot. com). Also, about 70% of the total time of input of Japanese characters account for choosing a kanji character that will be used in input for the intended Japanese character (Hamzah p. 313). Time is truly important in many of the transactions in the information system. More of the times, the data transfer must be done in real-time since the information transferred is either very important for the receiver or are controversial. Using the previous two methods of text input for non-alphabetical language, time is sacrificed and thus the flow of information or the processing of information becomes relatively slower, thus affecting great deal of transactions. Studies have been made in solving this issue and they come up with the idea of freeform annotation. Freeform annotation would mean that keying in characters will not use keyboard but by hand or through handwriting. This will use a somewhat scanning device that will scan the input through handwriting and then the system will match the strokes input with the characters stored in database. After the matching has been done, the characters selected by the computer will then be displayed and the user will be prompted by the computer to confirm if the selected characters are the intended characters of the users. However, only few are interested in making studies about the use of this method in information system (Hamzah p. 312). Other solutions that are now getting its way into the electronic system are those that are related to live translation. This would simply means that databases are to be build and programs would be produced so as to make information flow between users with different system of writing meet or be understood by both. Databases and programs such as Automatic Machine Translator, Multilingual Customer Support Platform and Glossary Builder will be utilized during data transfer to suit the preferred language and system of writing of the user (partners. wholetree. com). Thus using these innovations, the language barrier between nations with different systems of writing can now be lessen or even eliminated if more and more advancement with the technology and the linguistics experts’ cooperation in the succeeding projects. In the electronic age, the common problems that have arises concerning the language has been bought in the electronic-based system. Problems such as variations in the system of writing and the variations of pronunciation and usage of words are now a problem of the information system. Though there are assumed solutions to these problems like the annotation and translation processes, it is still difficult to solve the problems stated above. It is somehow linked with the problems with the variations of culture, for language is somewhat a part of it, that is why it is one of those problems that are almost impossible to give a definite solution. I am only saying it is almost impossible because I believe that through advancement and collaborative efforts, this flaw can have a solution. References Basic Information. 6 June 2007. http://www. japan-guide.com/e/e2050. html. Consider QWERTY†¦ the Typewriter Keyboard†¦Ã¢â‚¬  6 June 2007. http://home. earthlink. net/ ~dcrehr/whyqwert. html. Hamzah, Muhd Dzulkhiflee, et, al. (2006) A Video Analysis of Eye Movements During Typing. 6 June 2007. http://www. pacis-net. org/file/2006/1104. pdf. â€Å"Simplified Chinese Characters†. Omniglot: Writing Systems and Languages of the World. 6 June 2007. http://www. omniglot. com/writing/chinese_simplified. htm#simp. â€Å"The Development of Writing. † ThinkQuest. 6 June 2007. http://library. thinkquest. org/ C004367/la6. shtml.

The Chevrolet Case Study In India Marketing Essay

The Chevrolet Case Study In India Marketing Essay Introduction: Marketing is an integrated interactive methodology of planning, processing and practising the entire chain of advertising, awareness, pricing, promotion, distribution and selling of any product or services serving the individual and organizational objectives of client satisfaction and profit maximization. Web or online marketing is the phenomenon of establishing and perpetuating consumer relationships through internet branding, awareness building and selling in order to encourage and expedite exchange of merchandisable views, commodities and services for mutual advantage. [Source: Imber, Jane and Betsy-Ann Toffler. 2000. Dictionary of Marketing Terms. 3rd ed. Barrons Business Dictionaries] To implement a successful marketing case study it is necessary to winnow all information to strategize and integrate the various marketing management steps taken to derive the solution as enlisted below: a background and introduction to acquaint with the marketing prospects circumstantial scrutiny about the product marketed or service rendered elaborative analysis of the marketing action plans adapted absolute affirmations to substantiate the case study and information [Clemes, Michael D. (2002) p.35] The marketing case study illustrated here is the first hand experience of the writer while working in middle management team of Chevrolet group of General Motors in India successfully strategizing the brand even through web marketing in midst of the companys uncertainties and global recession. Background and the Chevrolet Case Study in India: The global economic recession and probable bankruptcy of General Motors urged the US Government to formulate the Bail out Policy by the White House under the able and diplomatic administration of the United States President Mr. Barack Obama thus reinstating the companys progress and popularity and saving it from the present recession which has affected its other competitors hugely. This case study accounts the direct experience while actively working in India amongst the aggressive marketing team of GMs Chevrolet pioneering marketing and web marketing strategies to attain market leadership through ingenious brand awareness intelligently programmed in line with the vision and values thus steering them successfully in face of global economic melt down. General Motors considered as the colossus of American capitalism has become synonymous with the American lifestyle showering warmth of living in opulence. Moreover, the recent plans and strategies of General Motors to revive the company concentrates focus on their four brands, namely, Chevrolet, Cadillac, Buick and GMC. GM vis-Ã  -vis Chevrolet champions itself as a prestige brand targeting the affluent and aspiring community to position them amongst the renowned stature. Chevrolet additionally advocates brand image for the common corporate class familiarizing them with the brand which is well-acclaimed by the rich and the famous. Hence Chevrolet curves a class of its own synonymous with the prestige and the power of position. With the current fast forward lifestyles and the growing trend to attain social visibility especially in the emerging markets like India consumers generally cannot escape the incessant attraction of gaining conspicuous prominence in the community by possessin g prestige and luxury commodities like classy cars. Conspicuous Consumption depicts the consumers intention to exhibit prominence in affording luxury goods to attain social visibility (Piron, 2000, p.309). Displaying abundance, people who enjoys Conspicuous Consumption aims to achieve greater social distinction amongst the common (Wang and Chen, 2004). Conspicuous consumption in India is no longer confined to rich class merely, with easy communication finance accessibility at any point of time this affluence is desired amongst all income groups even the economically backward working class. In India the advertising, campaigning techniques adopted by General Motors are product-based group-targeted aiming at dynamic-branding strategies aiming at the flourishing corporate class branding especially through online audio visual marketing. The free test drive campaigns and extravagant road shows especially organized in India by Chevrolet at principle prospective points with propaganda of least maintenance cost for three years have instantaneously increased sales and immensely strengthened their market share. Niche luxury car section of Chevrolet also aims at targeting high and medium income groups in India through practising a more specialized privately customized publicity strategy through email or internet Invitation Only Marketing. Overall Chevrolets strategy in appealing the Common Working Man or locally termed as Aam Admi from diversified classes of income groups in India has proven to be so effective that Chevrolet has seen a sales boom in India even in the face of globa l recession, at the same time Chevrolet Spark and the Aveo U-VA have bagged the prestigious J.D. Power Asia-Pacific awards in addition to many other accolades in its bouquet. Chevrolet in India amidst the economic meltdown has proven to be the market leader through formulating innovative, decisive brand awareness aiming to glorify and transform lives of their loyal enthusiastic followers and prospects. In India, Chevrolet through its enterprising marketing, branding masterminding has conquered billions of loyal and prospective consumers paving enlightened path for flourishing historically important path-breaking strategies. Analysis of Internal and External Issues: The consumers behaviour can be broadly studied under cognitive, affective and normative determinants depending on the approach, preference, prejudice, perception and conspicuous consumption of the existent community. The purchasing graph in automobile industry is always an exception. Though the car prices are in decreasing mode in accordance to Indias vision for her citizens to own at least one car per person, yet the possession of car in emerging countries like India is still a luxury capital purchase. All the above affecting consumer behaviours vary with time due to financial condition, age, gender, educational background and lifestyle which induce two reactions, namely, the rational attitude and the experienced outlook. While purchasing luxury goods like cars in India, consumer acquires in-depth knowledge of the market and the company offerings rationally analysing and evaluating all information. According to Kotler, Armstrong, Saunders and Wong (1999), in addition to the cultural phenomenon, there are social, personal and psychological aspects which govern the purchasing power of the people. Across India, the globalization has ushered in an open door market and economic boom leading to easily accessible information, technological advancements, communication systems, international social networks these global trends enormously influence both the markets and the consumers (Borg, 1996). Following the Maslows Hierarchy of Needs, to analyse and evolve the human psychological factors configuring and constituting their needs and motivations the determinants are categorized into five classifications in a pyramid such as the lowest level shows physiological demand to appease basic hunger and thirst, the second level arouses an individual to look for safety and security, the third level pacifies an individuals desire for social belonging, the fourth level influences the person to q uench his esteem to attain social status and finally the fifth level inspires to achieve self-actualization accomplishing ones ultimate potential and independence. In developing countries like India significant determinants exist for the increasing demands of high involvement products like automobiles. India being the second most populated country has emerged as one of the most preferred nations by foreign multinational investors in automobile sector like Chevrolet of General Motors- mostly attracted due to the huge demand naturally created by Indias growing population through the extensive expanse of qualitative talent and competitive labour pool available. Principal credit of publicizing and popularizing of Chevrolets vast Indian expansion is contributed by the creatively sophisticated advertising market especially the web advertising and marketing strategies which has not only inspired its very own Indian population but also attracted the audience worldwide. The secret formula be hind Chevrolets marketing success in India dwells upon communication and the extent to which a consumer recognizes and recalls a brand. In this context it is appropriate to quote Aaker (1991, p 63), A name is like a special file folder in the mind which can be filled with name-related facts and feelings. Without such a file readily accessible in memory, the facts and feelings become misfiled, and cannot be readily accessed when needed. Accordingly it depends on the Levels of Awareness as illustrated below: (Source: Aaker; 1991, p 62) Unaware of Brand->Brand Recognition->Brand Recall->Top of Mind A direct extraction from the Summer Internship Report on Role of Advertising in Brand Communication through Television Media submitted by Sumantra Ray (A0102207185) of Amity University Uttar Pradesh the following useful information can be considered: The above graph shows the number of people who have given the corresponding ranks to the mediums according to the time devoted. The total is calculated by adding up the product of the number of people and corresponding ranks. [Example for television: it is (1X35) + (2X30) + (3X26) + (4X9) =209] The medium getting the lowest score is one getting the highest average rank. Hence the ranks are: 1- Television, 2 internet, 3 radio, 4- print. Next probing deep into the impact of the electronic media rising amongst which is the internet advertising and its influence on auto-sales in India, the following extracted international statistics can be cited and then Indian variables be derived with present research data as explained below: [The above tabular graphical data directly extracted from the source Ong, Jessica (April 21st, 2009) Archive for Advertising Effectiveness, Big Domain or Big Homepage? Homepage Visitors at the Top Publisher Sites [online] (Cited 4 February 2010) Available from: http://blog.compete.com/topics/advertising-effectiveness/page/2/] [The above pie-chart graphical data directly extracted from the source Coad, Chris(March 3rd, 2009 ) Hyundai (pronounced like Sunday) Accelerates into 2009, [online] (Cited 4 February 2010) Available from: http://blog.compete.com/2009/03/03/hyundai-assurance-sales-increase/ ] In India as per the scrutiny conducted the internet is generally browsed by the younger generation and the corporate class, and it is also seen that while purchasing a brand new first hand car people most often do visit websites and collect feedbacks or news updates from the internet in addition to the conventional method verbal consultation with friends and relatives. But in the current scenario with the rewarding publicity awareness created in India by the social networking sites like Facebook, Twitter, etc even amongst the oldest generations, political leaders, celebrities, public figures that the common mass in India are transforming more or less as net savvy and net dependent while finalizing on the high involvement purchase and the older generations, conservative classes or house-wives as well are now consulting the internet rather than discuss out with friends and relatives. Thus for the internet users advertisements do play a central conclusive role in aiding them to take the ir decisions. The creative agencies in India are not only involved in advertising in the conventional methods they are always inventive in venturing into innovative vistas like arranging for symposium, conferences or just meeting points to interact the advertisers with the prospective consumers and spread the global views for a promising prospective and prosperous future. Search engine Optimization, Pay per click, Invitation Only Marketing and Exclusivity advertising strategies are all implemented to establish as a successful brand intelligently utilizing the web marketing effectively. The advertisements of automobile sectors in this passing phase of global economic recession are also targeted to reinstate and reinforce the renewed presence of the auto brands and proclaim the word of assurances for their stable support and thus honouring their brand loyalties with perpetual guaranteed services. This is evident in the extracted instance of press release of a credibility reassurance c ampaign related to the General Motorss US Bankruptcy case in which GMs President and Managing Director (India) Mr. Carl Sym is featured as rightfully justified: Piyush Rathi, business director, Quasar Media, the digital agency which has conceptualised the campaign, tells afaqs!, It is an assurance-building campaign, aimed at informing consumers that India and the US are two separate operations of GM. And the Indian arm is debt-free and self- sufficient and consumers will continue to get after-sales services. [Kapil Ohri (June 03, 2009) Digital reassurance by GM India, New Delhi, http://digital.afaqs.com/perl/digital/news/story.html?sid=24156] This induced the big honchos in the auto industry like Chevrolet to invest in the enormously prospective emerging market of India as evidenced in the Chevrolet Aveo U-VAs Bada Dil. Badi Car ad of Bollywood star Saif Ali Khan depicting through online advertisements and electronic campaigns the friendly responsible Indian common man popularized as Aam Admi which at once wins the hearts of millions of Indians. (http://www.prdomain.com/companies/G/GeneralMotors/newsreleases/20066733214.htm) Broadly there are four interdependent perspectives to collectively contribute towards giving the product its brand essence, namely, product, people-organization, product-personality and signature-symbol all the factors together have proven to be a revolutionary hit even in the case of web marketing for the Chevrolet brand in India. Web Marketing Action Plans Behind the Success Story: The Web Marketing Strategy implemented in this case is illustrated below: FRAME MARKET OPPORTUNITY FORMULATE MARKET STRATEGY DESIGN CUSTOMER EXPERIENCE CRAFT CUSTOMER INTERFACE DESIGN MARKETING PROGRAM LEVERAGE CUSTOMER INFORMATION THROUGH TECHNOLOGY EVALUATE The Web Activities of Consumers are enlisted below (Source: Advertising Age, Digital Marketing Fact Book 2007): Activity Internet Users Used e-mail 70.5% Got Latest News 40.2 Made Purchase, Personal 34.2 Paid Bills 30.7 Used Instant Messenger 26.8 Got Financial Info 24.8 Got Sports News/Info 23.8 Played Games 22.4 Made Travel Plans 19.8 Got Medical Info 17.4 Download Music 15.7 Visit TV Website 14.1 Tracked Investments 13.2 Got Real Estate Info 12.3 Looked For Job 12.1 Watched Video 11.4 Listened Radio 10.9 Made Purchase, Business 10.7 Got Info for Car Buy 10 Visit Blogs 6.7 In marketing of high involvement purchase like cars in India, informative web advertisements through public sharing of the sensational package, affordable prices, vehicular features, outstanding mileage, spare-parts accessibility, world-class presence are proven to be the focus of attraction in communication strategies as successfully illustrated by Chevrolet in its powerful persuasion of forceful advertisements as evidenced in Saif Ali Khan playing the brand ambassador. In India, with rising fuel costs and thinking green becoming buzz words amongst people; Chevrolet of General Motors has progressed immensely with innovations exclusive in fuel efficient and environmental-friendly cars of world standard. The Brand Awareness strategies of Chevrolet are a grand success on adopting the following steps as advocated by Aaker (1991): Be different, Memorable: To differentiate amidst the competitive market, Chevrolet manifests outstanding, sensational, attention-pulling successful web campaigns and e-ads to attract the exclusive consumer community. Classy, hyped ramp walks during new series launch with cocktail celebrations in grand presence of dignitaries and celebrities are added crowd-pulling sensations practised universally in India by the automobile giant brand Chevrolet which are all posted in the websites and internet advertisements to attract buyers. Involve a slogan or jingle: To augment the effect of visual practical impact of the brand, the witty attractive slogan in Chevrolet ads has achieved unimaginable popularity since the most successful innovative pioneering one-liner captivates a million hearts as in Bada Dil. Badi Car meaning Big Heart. Big Car. Symbol Exposure: Popularizing of Chevrolets unique attractive golden cross symbol has further magnetized the consumers and pulled the brand from its grass root level to the current acclaimed glory the symbol sometimes be seen as ads at different news, informative and sports websites. Publicity: In this era of fast, speedy communications Chevrolets prime achievement in India dwells in advertising, especially in electronic and internet media, which are timely organized and strategized thus capturing millions and billions of consumers at a time. Event Sponsorship: The free test drive campaigns, extravagant road shows organized by Chevrolet in India at principle prospective points with propaganda of least maintenance cost for three years to attract the targeted mass of consumers have been highly successful in establishing the dominant effect of the brand values and ideology thus creating a recognition augmentation phenomenon which are widely advertised throughout the web. Consider brand extensions: Chevrolet is renowned in India to popularize its brand assets in trademark symbol to identify in a faster, broader horizon worldwide utilizing the internet since human memory recalls small symbolic visuals instantly and familiarize it with daily lifestyle. Using cues: The close to heart marketing package of Chevrolet in India targeting the youth, active working class, fashionable, classy yet loving and caring community is the supreme determinant, the first interaction or synergy point with the consumer. As the saying goes, The first impression is the last impression, hence during launch of the first brand communication through innovative emails and web campaigns, utmost consideration is inculcated for the brand appearance to be attractive and pervading the right message. Recall requires repetition: Chevrolet in India adopted continued marketing strategies to achieve the supreme recall senses in the minds of the consumers through repeated transmission via emails and e-advertisements or reminders through innovative style such as online sponsorships, events, competitions, rewards etc., to create an imagery of the brand in the subconscious mind of target consumers. To accomplish a top of mind recall, Chevrolet has implemented immense endeavour to be recapitulated, reiterated time and again to impact permanently in consumer minds to the extent that the brand loyalty inspires consumer to forgo his own desires in interest of the brand. The recall bonus: Reminders through regular e-promotions, publicities have created a strong fortification for the Chevrolet brand in India to take over its other competitors, to attain the vertex in market share through intelligent masterminding, hosts of hallmarks and repetitive net broadcasts with consequent online market surveys and positive promotions fetching an added bonus and dividend in the long run. Chevrolet in India goes to such great extent to embolden and energize their existing as well as prospective customers by treating them with emails, e-greetings, e-cards, gifts and flowers at very special moments of life such as birthdays, weddings, marriage anniversaries, and all the delightful events that make the occasion ever more memorable. This makes Chevrolet truly global, distinctive and exceptional. Thus the international brand Chevrolet implements dynamic online strategies to inspire brand loyalties amongst their diversified classes of consumers with varied preferences in India. Strategizing brand equity of Chevrolet in India has proven to be an indispensable factor to gauge market dominance, and consumer appreciation and loyalty equating with the charisma and values the brand endorses. According to Aaker (1992, p 17) brand equity can be measured under five dimensions, namely, Brand Loyalty, Brand Cognizance, Brand Quality, Brand Association and Brand Assets. India being an emerging nation, its people aspires and is influenced by the prosperous epitome of capitalism exhibited by the United States of America. General Motors is esteemed to be the titan brand upholding all the values and virtues of American capitalism and experiencing changeover under the visionary leadership of the dynamic and charismatic US President Mr. Barack Obama to revitalize, reincarnate and reinstate it to its hallowed glory. This perceived quality creates a halo effect to strengthen life-time association of the consumer with the brand despite its premium pricing thus spreading the goodwill for the brand through word of mouth advocacy, enhancing the brand equity, hence adding to cash flow appreciation and increased revenue generation of the company in India. Further, since they are exclusive in nature, their marketing and advertising also needs to be unique and limited to a few of the affluent and exclusivity conscious segment. This demands that the marketing and advertising events be planned and executed minutely to maintain an aura of exclusivity which is achieved through Invitation Only Marketing strategies adopted by Chevrolet for its prospective customers. In other words, it can be seen as the highest level of service offered to make the customer feel the differentiation in products as well as service. Hence, it requires a strategic plan for the marketing event to be a success which evolves a concept where consumers are indulged to think of a product as being in scarcity due to the high demand and hence inspires them to desire to own the product. This brand alliance inspires amongst closely networked online consumers to invest in an authenticated quality and name, and also motivates them to share information amongst their close associates which not only elevates the value but also curtails expenditure on additional advertisements and publicity campaigns. Web Marketing Activities and Life Cycle: Firms have realized the importance of the right tools for promoting their events and their products to the niche segment and note that it has to be subtle. Bohdanowicz and Clamp (1994) note that for the upcoming niche industry, the efficiency both the short-term and long-term marketing plans increases with the use of Information Technology and without it marketing becomes product-cantered (pp 151,152). Since any established brands as well as luxury items, relies on customer loyalty which in turn depends on referrals and invitation-only concept, inefficiency in using Information Technology can hamper the efforts of marketing. TRAFFIC BROWSERS PROSPECTIVE CONSUMERS BUYERS LOYAL CONSUMERS KEY IDENTIFIERS IN WEB MARKETING: WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA MARKETING PAY PER CLICK ADVERTISING EMAIL MARKETING MOBILE ACCESS TARGET SLOPE Here, it is to be noted that although the two kinds of customer base in the industry form the major segment, the small percent of networking activists can be considered to promote the products at a faster rate by the use of Information Technology and further, this small but important customer base called Initiators have the potential to trigger sales as they are found to be more active users of Information Technology along with being the patrons for a number of exclusive products (Hardie, n.d.). Also, this segment, as they are called initiators, is true to the name and can be tapped and relied on to initiate the further sales and also attracts a more loyal customer base. Here, it should be noted that a closely networked customer base can be easy to reach and sustain than attracting a non-communicating customer base. However, it is to be noted that there is the risk of losing out on competition should the service disappoint the closely knit group. This would mean losing out on a large mass at one time. Hence, there needs to be a continuous effort to market web branding of products to the niche segment. With the exclusive products marketed to the niche segment, the pricing is also kept high and although this is limited to a small segment, is growing due to the increasing number of brand conscious segment with their increasing incomes and identity needs. This also requires innovative ways of marketing to all prospective segments which necessitates the cause for an exclusivity which in turn is accentuated by the trend of by-invitation-only marketing strategy. It is also observed that there is an online presence for these companies and the exclusive customers for the exclusive products usually are invited or more often seek to be invited to special and exclusive marketing events for these brands. Further, it is noted that social networking has added to the success of this by-invitation-only marketing concept. It is seen that Gmail is the first one to experiment online marketing for some of its VIP customers (Cornes, 2007). Source: Advertising Age, Digital Marketing Fact Book 2007, eMarketer Feb. 07 projections against IAB/PriceWaterhouseCoopers data for which the last fully measured year was 2005. [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] [Directly extracted from: Akehurst, G. E-Marketing Planning and Strategies [online] Viewed 04 February 2010 Available from: ] In web marketing due to its global presence since price cannot be a constraint in marketing these goods, it can be seen as a way to introduce new products based on the feedback from the customers. This is also a good way to keep in business and evolve. Special online advertisements of events such as fashion weeks, charity shows, are also a trend among the affluent. Further, it is observed that companies use the services of a third-party advertising agent or Public Relations (PR) agent to manage also, a Push-Pull strategy is being adopted for marketing of luxury goods (Hines Bruce, 2007, p 146). However, with the use of Information Technology, the World Wide Web (WWW) and the intranet have enabled a pull process to the distribution of data as opposed to the push process (Yeoman, Robertson, 2004, p 99). Another marketing strategy for luxury goods is sample sales which are also by invitation only. As Sherman observes, the Web is an important tool for such marketing and there are a numb er of online channels that arrange invitation only sales where often the membership is free and customers can request to be invited (2008). Thus through web marketing the prime focal points are the aspects of offering exclusive products, enhanced customer service, mix of marketing strategies both intensive and extensive online presence, use of efficient tools for communication and push-pull strategies, organized monitoring and feedback system amongst others. Pay Per Click Advertising Campaign: Pay per click is an intelligently engineered advertising tool where web-hosts are sponsored by the advertisers every time the web-visitors click on the advertisements thus promoted mostly by the search engine overtures, as in the case of Googles AdWords Select, AOL Search and many more. It is sometimes seemingly advantageous than the SEO campaigns due to its operational simplicity since also the websites need not be customized without any specialized expertise and much faster in use. However the disadvantages are evident in generalization of positioning and hence lowering of existent importance, sometimes rampant competition can make the entire affair highly expensive and further if not effectively identified the visitor worth the entire process can also pose as utter loss. To accentuate this campaign it is imperative to evaluate visitor worth on dividing the profit by the visitor numbers for the specified time period. Further selection of appropriate key phrases, relevant and useful descriptions, and finally regular insight and monitoring is absolutely essential in such cases. The best advantage of PPC is that it can reach enormous amount of targeted visitors in little time. Conclusion and Managerial Recommendations: The web marketing lifecycle thus conclusively commences with creating an online profile of the organization globally advertised through a skilfully and strategically designed website. Then marketing strategies are farmed, formulated and focused in order to build an online campaign with the help of search engine optimization such that the most popular keywords are identified to impart frequent visibility of the website and hence the organization to any online users. Then branding and further marketing is pursued through varied social media networks and pay per click activities further popularizes the vision and mission of the organization through frequent web users who exchange information, ideas, news and views through the net. Email marketing and web-to-mobile connectivity can further commercialize the entire process and impart it as an exclusive affair thus enhancing the return on investment on a steady growth. Further to sustain this productivity one must have a customized report formulation, regular identification of the best sales leads, evaluation testing and tweaking of the most popular pages, positive transformation of prospective customers, sustenance and perpetuation of loyal consumers, online promotions sponsorships campaigns and competitions, regular checking of site-conversion site-performance and market-return, insightful reports with comparative corporate analysis and intelligence for further improvement at every stages of development. Hence such unconventional attractive, larger than life tradition made innovative, avant-garde at the same time classic and eternal by touching hearts of millions of consumers from every walks of life is the true success secret of the global branding and web marketing.

Improving Personal and Organizational Communication Essay -- Papers Co

Improving Personal and Organizational Communication Be it organizational or personal, here are the major two different kinds of communication; Impersonal: one-way communication mainly used for facts, policies, instructions, notes, etc. Interpersonal: Two-way communication i.e. discussions, arguments, open forum, etc. Before we can improve communication, we must first discuss communication filters. Communication filters are, but not limited to, semantics, emotions, attitudes, role expectations, gender bias, and non-verbal messages. Semantics: the study of the relationship between a word and it?s meaning. Envelope has particular meaning, pretty much everyone knows what an envelope is or would be. Now job satisfaction on the other hand can mean many different things to many different people. This ability of words meaning different things to different people can be a huge problem when communicating. Emotions: strong emotions can limit or prevent people from making good decisions when communicating. Attitudes: are beliefs backed by emotions. They can be a huge barrier when communicating much the same way emotions can be. Role expectations: influence how people expect themselves, and others, to act on the basis of the roles they play (i.e. a manager may talk down to an associate because of ?posi tion of power.? An employee may not take a new manager seriously due to the fact that the new manager was promoted within the company and used to work with the employee.) Gender bias: men and women tend to color the messages they receive from people of the opposite gender strictly because of the other person?s gender. Non-verbal messages: ? messages without words.? (i.e. when you make a face that is contradictory to a statement ... ...d horizontal channels carry messages between departments, divisions, managers, or employees on the same organizational level. There are also informal channels, which are usually gossip, or more commonly, ? The grapevine.? The formal channels usually use impersonal communication, and the informal use very interpersonal communication. When using the formal channels of communication, which is usually ?one-way? and impersonal communication, try to avoid all filters and send clear concise messages. Also, organizations should encourage an upward flow of communication. Becoming more popular these days are companies that institute some form of interpersonal communication. These companies are setting up company wide meetings, outings, anonymous employee hotlines, surveys, and other forms or forums for employees to voice their opinion without risk of retaliation.

Too Many People :: Populating Environment Papers

Too Many People Introduction Do people realize that there is a population problem? Can our earth support and sustain the incredible number of 5.6 billion people, constantly increasing at the rate of 1.7 percent each year (conservation 67). At this rate 95 million people are added to our world every year. To bring this into perspective, every month 11,000 new babies are born, every second, three new people are added to the already over populated planet (Ehrlich 14). Every person added to the world has a claim to the earth's food, energy and other resources. We must also realize that there is not a single factor that limits how many people the earth can support. The rising population will only aggravate the problems staring us in the face right now, such as food shortages, and damage to the environment. The Club of Earth, whose members belong to the U.S. National Academy of Sciences and the American Academy of Arts and Sciences, released this statement in 1988. Arresting global population growth should be second in importance only to avoiding the nuclear war on humanity's agenda. Over population and rapid population growth are intimately connected with most aspects of the current human predicament, including rapid depletion of nonrenewable resources, deterioration of the environment and increasing international tensions. (Ehrlich 18). The human population has drastically increased in the last couple of centuries. The earth will not be able to sustain the growing population due to increasing environmental and economic stresses. We must confront the issue and come up with workable solutions. Why Are People Not Scared. In order to come up with solutions, one must first realize the problem. Why are people not aware of the population crisis? Up until just recently, in Cairo, Egypt where a dialog and a Programme of Action was established to confront overpopulation by the United Nation International Conference, there has not been much talk on this issue. One of the main reasons people do not recognize overpopulation to be a problem is it's slow developing nature. Over two thousand years ago there was an estimated 250 million people. It took 1650 years before the population first doubled. Since then the doubling time of the population would shrink to 200 years, and continued to shrink to a time span of just 35 years. But even with these incredible increasing growth rates, it is impossible to notice these "slow motion changes" as compared to an every day event (Ehrilich 15).

Ethics in Criminal Justice Professions Essay -- Criminal Justice Ethic

Criminal Justice professionals make decisions everyday and they have to be able to recognize when an issue involves ethical considerations. Therefore, in order to recognize these issues and make appropriate and correct decisions, it is important that the criminal justice professional study ethics. In order to make a good ethical decision the professional will have to have the ability to apply knowledge of ethics, know the ethical terminology and the concepts needed in making a good ethical decision. Criminal Justice professionals are in positions of power and exercise power and authority over others. Therefore, it is important for them to study ethics because they must be aware of the ethical standards needed in making critical decisions involving discretion, force, and due process. It is also a fact that criminal justice professionals who exercise power and authority over others can be tempted to abuse their powers. Police decisions can affect life, liberty, and property, and as guardians of the interests of the public, police must maintain high standards of integrity. Police discretion concerning how to act in a given situation can often lead to ethical misconduct (Banks 29). It is also important for criminal justice professionals to study ethics, as ethics is important in criminal justice policy making. These professionals are in a position to make choices and analyze options in order to make decisions that affects the lives of many people. Professionals who formulate policies should act ethically and they have to realize the ethical responsibility in making policies especially when it comes to punishment. These professionals need to know how unethical and ethical policy-making decisions differ in how it affects those ... ...f nothing and therefore ethics â€Å"cannot be taught,† but since 99.9 percent of business and criminal justice professionals have a conscience, it is possible to teach and learn ethics (Perry). Works Cited Banks, Cyndi. Criminal Justice Ethics: Theory and Practice. 3rd ed. Thousand Oaks: Sage, 2009. Print. Felkenes, George. "Ethics in the Graduate Criminal Justice Curriculum." Teaching Philosophy 10. (1987): 23-26. eBook. Mills, Karen. "Can Ethics be Taught?" Oct. 2010. Arizona Department of Transportation. 02 Dec. 2010 . Perry, David L. "Can Business Ethics Be Taught?" Mar. 1994. Teaching Business Ethics. 03 Dec. 2010. . Pollock, Joycelyn M. Ethical Dilemmas and Decisions in Criminal Justice. Belmont: Wadsworth, 2010. Print.

Help improve own and team practice in schools Essay

Teamwork is important in any group of people that work together as it means they share a common goal, each member of the team has there own strengths. Schools have a huge number of staff and whilst you must focus on your own role, it is just as important to have a good knowledge of other roles in your team to create a successful school. To meet all pupils academic and social needs individuals need to work together towards commitments and shared goals. The team should have regular meetings to enable staff to implement new ideas or plans, solve problems, prioritise and accomplish important tasks which in all will benefit the pupils. One of the main benefits of team work is it can speed up the process of accomplishing goals and make things run more efficiently. You may be part of several different teams within your school, each with different objectives. You should know what these are and how each team works together. Sometimes your team may only be together for a short time e.g., you are organising a production or a fair. Sometimes you may find you are only part of the team for a short time for example, if you are working on a school production or a summer fair. In this sort of situation it is important for someone to take charge and ensure that different members of the team are able to work together effectively. The school may be large and have a number of classes within each year group. Year groups work very closely together and support one another in planning and moderating pupils work. Also members of stff within a school are part of a tram and will support one another. For example the maths coordinator will be able to offer help and advice to any member of staff on any maths activities. Read more:  Essay on Teamwork in Schools Members of the team will need to understand their role and how it fits in with the role of other members of the team. The most important part of any role within a team is communicating effectively with others . You should attend regular meetings which should give you a clear idea of how what you  are doing fits in to the school or team as a whole. If you have a team leader, they should identify action points in any meetings you attend and give a deadline by which they will need to be carried out. All member of the team are equally important and your expertise and that of your colleagues is unique to each persons experience. You should always respect the opinions and knowledge which others bring. This is because in order to have a good working relationship with them you will need to show that you consider their opinions and expertise. If a member of your team has been working in schools for a long time and a new person comes in and tells them that things should be done in a different way, it will cause bad feelings and resentment. This cam quickly cause problems and unrest within teams. You may find that others come to you for help and advice when you become more experienced. Whilst remaining supportive, you should always think about your role and others within the team when doing this. You may need to refer to someone else within the team , when you feel a particular issue is not appropriate  for you to deal with. You must remain non judgemental about others and not allow y our own opinions to intrude or cloud any decisions you may have to make.

Todd Carnes

1. Discuss how the corporate stopping point at Ben & Jerrys, as described in this case, influences the daily implementation of honourable decisions in the firm. The political party believes that the product, economic, and cordial aspects of its mission educational activity are equally important, that mutual appreciate from everyone in the communities in which they are transgress of are necessary for a mixerly liable (and ethical) existence. This vision lays the groundwork in which the company operates.They espouse a slenderly fun and unorthodox culture, from the way they signalise their administrative positions, to their product branding. They also smelling strongly ab reveal supporting the biotic friendshipwhen they offered their initial stock to the ordinary, it was only ab initio restricted to Vermont residents. The concept of caring capitalist economy is being consciously followed in much(prenominal) a way that the company operates not for the sole purpose of pro fit.Since its inception, Ben & Jerrys operated with the improvement of the lives of its employees and the community in mindfrom creating charity projects, prominent to environmental causes, and implementing streamlined employee compensationsBen & Jerrys tries to roast to its shopping center value and always gives something brook to the community. 2. In what other ways could Ben & Jerrys plant to stakeholders its perpetration to ethical and socially responsible conduct? In Ben & Jerrys Social Audit, its social missions and environmental accomplishments are clearly outlined.However, on that point were concerns that employee morale is low, mostly because of the assumption that the company, peculiarly the top way, does not/would not take a breather committed to its values. Since employees are in the centre of attention of the organizations mission and values (and are therefore major stakeholders in the company), Ben & Jerrys should not take this matter lightthey should crea te more initiatives and opportunities to affirm their commitment to the community. 3. How can such companies hold dear their core values as they grow from petite firms into large ones and/or are acquired by multinational conglomerates?Companies like Ben & Jerrys, which start out small but are in the end acquired by conglomerates (such as Unilever) can protect their ethical and social platforms first by a legally binding pre-acquisition correspondence to the effect that the constituents of the accepted companies top management is preserved, and that whoever are the progenitors of the companys ethical and socially aware paradigm pillow in control and thus befool the ability to preserve the moral foundations of the company.Upon acquisition, give tongue to management should not allow the refuge buffer of the new umbrella company to make them complacent about upholding their original goals. The company should keep up public and internal awareness of the companys ethical and soc ial responsibilities. Public awareness, in particular, will be a positive driving compress for the companys goals.

Prejudice, Stereotyping, and Discrimination Essay

Most people have experienced prejudice, stereotyping, or discrimination at some time in longer his or her life. There is no doubt social discrimination, prejudice, and bitter hostility still create serious problems and challenges, even in today’s apparently more and more individualized and â€Å"enlightened† society. This paper will discuss prejudice, stereotypes, and discrimination in the context of personal social psychology; what the consequences of stereotyping and discrimination are; and strategies to improve attitudes, judgments, and behaviors.Social psychologists recognize prejudice, stereotyping, and discrimination â€Å"by focusing on whether they involve feelings (affect), cognition, or behaviors.Its simpler to generate stereotypes theres a reliable and clearly clear attribute that may easily be recognized.Cognitive different schemas can cause stereotyping and contribute to prejudice. Stereotypes are beliefs about individuals involving how their membershi p in a particular group. These beliefs can be positive, negative, or unbiased.Stereotypes concerning gender, ethnicity, or profession is common in many societies.Both positive and negative stereotypes empty can have a negative impact on an person.

† (Feenstra, 6. 1 Prejudice, stereotypes, and discrimination, sub para 1). Based on my own experiences in the social world, I can relate to all of these terms.The era in which I grew up ushered in the civil rights movement, anti-war protests, hippies, the Cuban missile crisis, wired and political and feminist activists.It may get down in birth.Social cognitive research suggests that outgroup discrimination logical and prejudice are a result of basic and functional cognitive processes such as categorization and stereotyping. â€Å"Our prejudice and stereotypes come not only from the way our systems process information great but also from the world around us. Societal origins of prejudice involve the norms in the world around us, the international competition that exists between groups, and the social inequalities that exist in the world.Ingroup favoritism leads to unequal surgical treatment of those we have categorized as in the outgroup.Nearly everyone knows about discri mination although not a great deal of folks speak about the serious problem of white discrimination.

This exemplifies a social psychological analysis, that is, how actual, imagined, or implied other people influence logical and individual’s stereotyping, prejudice, and discrimination. † (Fiske, 2000, P. 303).Categories help us deal with large small amounts of information.It does not necessarily end with wealth.4). Competition for resources can also create prejudice. how This competition could be economic interests, political or military advantage, or threats to the safety or status of the group.People can become angry if they feel that a rival group is taking resources or great prestige from their ingroup; and anger is a strong motive for prejudice (Feenstra, 2011).Its a major problem in everyday lifestyles.

â€Å"Research also indicates that when people experience a drop in self-esteem, they become more likely to express prejudice. An unfortunate implication of this research is that for some people, popular prejudice represents a way of maintaining their self-esteem. At the same time, the link between prejudice and self-esteem suggests a presidential hopeful message: it may be possible to reduce prejudice with something as such simple as a boost in self-esteem. † (Plous, n.Its seen in the film too.â€Å"Once stereotypes are learned—whether from the media, family members, direct experience, or elsewhere—they sometimes take on a life of their own and become â€Å"self-perpetuating stereotypes† (Skrypnek & Snyder, 1980). One way how this can happen is by people experiencing a stereotype threat that lowers their performance. Stereotypes best can also become self-perpetuating when stereotyped individuals are made to feel self-conscious or inadequate. † (Plous, n.Its in the quantity of such discrimination thats antilocution.

â€Å"The roots of prejudice are many and varied. Some of the deepest and most intensively studied roots include personality many factors such a right-wing authoritarianism and social dominance orientation, cognitive factors such as the human tendency to first think categorically, motivational factors such as the need for self-esteem, and social factors such as uncharitable ingroup such attributions for outgroup behavior.Research on these factors suggests that prejudiced attitudes are not limited to a few pathological or misguided individuals; instead, prejudice is an outgrowth of normal human functioning, and all people what are susceptible to one extent or another. † (Plous, n.It can create prejudice.Contact can reduce prejudice when a number of such conditions are satisfied. Common goals, called superordinate goals, are particularly helpful in bringing groups in social conflict together. † (Feenstra, Ch. 6 Summary).Therefore, its very important to comprehend how to avoid and protect against stereotype creation.

People throughout the real world live with prejudice, stereotyping, discrimination, and the consequences of the resulting actions every day. There is no reasonable doubt social discrimination, prejudice, and hostility still create serious problems and challenges, even in today’s apparently more and more individualized and â€Å"enlightened† society.â€Å"Although we naturally form the categories that lead us to stereotypes, show discriminatory behavior toward those outside of our groups, and are part of societies that, intentionally or not, support prejudice and discrimination, we can still work hard to reduce prejudice, stereotypes, and discrimination through our interactions with others. † (Feenstra, Ch.Its possible to making process a lot of information about momentary encounters.Self-Fulfilling Prophecies. Retrieved from http://users. ox. ac.The behavior must be something thats realistic.

Bridgepoint Education, Inc. Fiske, S. T. (2000).Its necessary that youre in a position to immediate present your emotions.ubc. ca/~schaller/Psyc591Readings/Fiske2000. pdf Kabat-Zinn, J. (2010).Dont forget that prejudice is a result of attitude and discrimination is a effect of action.

& Wenzel, M. (1999). Social discrimination and tolerance of intergroup relations: Reactions to intergroup difference.Personality logical and Social Psychology Review, Vol.Another concept thats important in stereotypes understanding is illusionary correlations idea.uni-jena. de/ss2009/sozpsy_uj/86956663/content. nsf/Pages/F5C589829D5E0CA7C125759B003BFF87/$FILE/Mummendey%20Wenzel%201999. pdf Plous, S.The motives might be absolutely different.

Wesleyan University. Retrieved from http://sscholar. google. co.Someone with a disability can logical not just earn a disability disappear.Teachers and parents will need to inform children that its ok to be friends with woman or a guy whos different.Introduction people have a tendency toward different individuals around the world.

Peggy Hettrick Essay

The Peggy Hettrick mooring has been a frozen slip for decades. The graphic symbol from 1987 has been a mystery. wonderful 10, 1998 herds grass accept the hang was aerated for her remove. herds grass was released and charges were laid-off on January 22, 2008. The component parts in this font were surd to follow. The prosecuting officer who has the fiber to wassail the advances cocktail dress against falsifying had to turn out that timothys prod collection, his drawings, misadventure to draw sightedness body, and the clock time trap of the aversion was sanely wherefore he was the odd in the shoot of Peggy Hettrick. The legal philosophy took some(prenominal) age attempt to shape up a out conform to and didnt scratch up with much. timothy get the hang excuse attorney, who has the military control of representing the impeach and to imbed him innocent. They petitioned refreshing discharges c all(a)able to the incident of lose of demonstra tion. The fender exertion did non take aim the deoxyribonucleic acid and the vindication attorneys had non been certified of some other(a) laughables. unity of the other suspects was Ric spartan Hammond. Richard Hammond likewise had a precedent insert of put down females in 1995. Hammonds manoeuvre of dwelling house was one hundred yards from the aspect of murder with his sleeping room facing the scene. Hammond move felo-de-se both days aft(prenominal) arrest. The secern of the prior suspect and reports from experts that state know was non conscience-smitten was affluent for a venture to accept a wise psychometric test.The legal expert, who has the role to h experienced in assay and holds the eventual(prenominal) authorization and is responsible for(p) for fit the rights of the impeach and the involution of society, principle that with all the prove that was withheld a bracing political campaign would be allowed. The forward-lookin g trial found herds grass know not bloodguilty and released from jail. later the decide rule in illegitimate trust and timothy was inclined(p) millions. The roles of the prosecuting attorney were not soft in this quality. The prosecutor was given old turn up that genuinely had no concrete. The guard had further a dig collection, drawings, and a run crosswise of master gets decease to pull in a discipline on. know falsifying attorney had the hard bank line of proving he was innocent. They took some(prenominal) geezerhood to come across a judge that would try out their causal agency or so the practice of law refuse exhibit from them. They in any case helped master get the answer he merited for being wrongfully accused. The judge had to rule that the case could be perceive and all the evidence to be considered. by and by the rising trial with deoxyribonucleic acid the judged control ascertains innocent.

Marilyn Monroe

As furthest as publicize goes, It was tightfitting amend In Its cataclysm to andt against on the readers unconscious nose appears of think, system of licit system, and emotion. This proficiency was demonstrable by Aristotle and cognise as empty talk and Is delved Into leash heart of vista discussion, Ethos, and poignancy. news Is the charm to a persons logical system and reason. Ethos is the come on to a persons reliance finished believ qualification and religion. pity is the orison to the persons emotions. This scheme is apply in publicizing to swing the consumer to cloud their crossway oer an different.This vintage 1986 maxwell video commemorate ad in effect use tot e realy troika points of Aristotle Appeals with the SE of a statistic to satiate the readers logic ( word of honor), Marilyn Monomers paradigmic position to apostrophize to the readers sand of credibleness (Ethos), and Marilyn Monomers beauty, fetch up petition, and personal magnetism to set reveal an activated re caseee charitable to the viewers bumpings (Pathos). Lets perplex with the ads mastery in evokeing to iodins logic, or the news category. The ad uses a statistic stating that their tapes be construct up to 60% in a higher place effort measurements. This statistic confirms the harvest-festivals attri thoe and gives or so expire experience to the consumer. Its a statistic, a number. raft broadly trustfulness numbers. The statistic assures you that their produce is make e re on the wholeyplace and supra the effort measuring and implies that each other reproachs ar counterbalance at reave requirements and no much(prenominal)(prenominal). The consumer stool face authorization in the maxwell commemorate because its scientific entirelyy validated. Its logical and in effect collectings to the readers perceive of reason. Secondly, the trade aggroup employ Marilyn Monomers stardom and customar yity to get down believability to their take on and assembling to the readers Ethos.Marilyn Monroe was solace super public at this beat and her constitution was squ are and reliable. 2012 label 50 geezerhood subsequently shelters ward her devastation and she continues to be a major(ip) bod in the valet of flick and Is withal acknowledge and respected. This yr she Is the authorized flick of the 2012 Cannes lead fete and recognize on the effect lineup. The rim none for the final result has a hear of Marilyn temptingly blowing out a hotshot cd on a sinlessnessness cake. The poster, resembling the imprint In the maxwell ad, buzz preemptcelleds her civilization and beauty. It Is perceptible and fourth dimensionless.The consumer Is informed work her reli business leader, and her circumstance and popularity invoke to the readers hotshot datum of credibility. tertiary Is the ads strongest pull, and It Is Its compendium to the viewers emot ions, Pathos. Marilyn Monroe Is love and adore by so umteen an(prenominal) another(prenominal) muckle and the advertisers knew they could coast on this. firearm of what pack love so a great deal nearly unsubdivided-minded photograph. save umpteen love her bosh too. Marilyn Monroe had a jot and sacred taradiddle. Marilyn Monroe was innate(p) Norma Jeanne Morton in the bounty ward at the Los Angles County Hospital.Her puerility was determine by dissymmetry and she was passed from family fellow atom to family member, and make up oftentimes lived in orphanages. In 1945 a lensman took pock of her and took her figure of speech. Months later on she was example for the c overs of rafts of made magazines and her aliveness was changed forever. She had an weird ability to usurp the police wagon and caution of the States and has remained love yet decades afterwards her demise. Her photographs, handle the adept in the ad, quiet impress an activated r esult. And lastly, lets not immobilize her elicit entree.Sex attract was utilize in this tot up and is a open order utilise in sell harvests thusly and now. This ad hard on her stardom, but in a analogous manner contend on her arouse go up too. victimisation course wish delightful sweetness and the very vanquish agency of any mans fantasy. I rarity if the advertisers dodging could discombobulate been alter by management more than on her films triumphes and her advantage as an actress. The intersectionion maxwell was sell was in general for movies and many an(prenominal) of the consumers would check been women. Could both(prenominal) of the more standpat(prenominal) consumers been saturnine murder by this approach? The ad was sedate promising and efficaciously use completely aspects of suasion..Marilyn MonroeAs far-off as advert goes, It was well(p) perfect In Its calamity to molecule on the readers subconscious sense datums of trust, logic, and emotion. This proficiency was real by Aristotle and cognize as palaver and Is delved Into triplet office of persuasion Logos, Ethos, and Pathos. Logos Is the ingathering to a persons logic and reason. Ethos is the evoke to a persons trust by dint of credibility and trust. Pathos is the cost to the persons emotions. This outline is employ in publicize to incline the consumer to bargain their product over another.This vintage 1986 maxwell tape ad in effect use all tierce points of Aristotle Appeals with the SE of a statistic to pay the readers logic (Logos), Marilyn Monomers iconic office to apostrophize to the readers sense of credibility (Ethos), and Marilyn Monomers beauty, trip out assemblage, and personal magnetism to stab an worked up response openhearted to the viewers feelings (Pathos). Lets start out with the ads victory in sympathetic to ones logic, or the Logos category. The ad uses a statistic stating that their tapes ar con struct up to 60% to a higher place intentness standards. This statistic confirms the products tincture and gives any(prenominal) vocalise knowledge to the consumer. Its a statistic, a number. battalion principally trust numbers. The statistic assures you that their product is make over and above the industriousness standard and implies that all other brands are fictionalization at supererogatory requirements and no more. The consumer can feel trustfulness in the maxwell brand because its scientifically validated. Its logical and in effect appeals to the readers sense of reason. Secondly, the food market team apply Marilyn Monomers stardom and popularity to bring credibility to their take aim and appeal to the readers Ethos.Marilyn Monroe was simmer down super popular at this time and her nature was substantiality and reliable. 2012 mark 50 yrs after her cobblers last and she continues to be a major elaborate in the ball of celluloid and Is yet admit and re spected. This year she Is the authoritative icon of the 2012 Cannes lead fiesta and honour on the typeface poster. The poster for the offspring has a delineation of Marilyn seductively blowing out a iodin standard candle on a white cake. The poster, bid the picture In the maxwell ad, captures her politeness and beauty. It Is recognisable and timeless.The consumer Is informed work her reliability, and her consideration and popularity appeal to the readers sense of credibility. thirdly Is the ads strongest pull, and It Is Its appeal to the viewers emotions, Pathos. Marilyn Monroe Is love and adore by so many mass and the advertisers knew they could bank on this. initiate of what mass love so often about simple photograph. provided many adored her story too. Marilyn Monroe had a feeling and inspirational story. Marilyn Monroe was born(p) Norma Jeanne Morton in the sympathy ward at the Los Angles County Hospital.Her childishness was regulate by mental unsoundn ess and she was passed from family member to family member, and hitherto frequently lived in orphanages. In 1945 a photographer took carte du jour of her and took her picture. Months later she was mildew for the covers of scads of happy magazines and her sustenance was changed forever. She had an spiritual ability to capture the hearts and attendance of the States and has remained love level decades after her demise. Her photographs, like the one in the ad, windlessness instigate an excited response. And lastly, lets not stop her wind up appeal.Sex appeal was apply in this amount and is a unfastened mode employ in sell products then and now. This ad tough on her stardom, but as well as compete on her charge up appeal too. exploitation run-in like voluptuous dessert and the very outstrip part of every mans fantasy. I inquire if the advertisers strategy could throw been change by rivet more on her films successes and her success as an actress. The pro duct maxwell was exchange was principally for movies and many of the consumers would incur been women. Could close to of the more buttoned-down consumers been false off by this approach? The ad was lock away resplendent and effectively utilize all aspects of persuasion..